1-In what ways does your media product use, develop or challenge forms and conventions of real media products?
The genre of the magazine is easy to understand before even opening the magazine, this is through the model, title and colors used. Both magazines have a color scheme, for example my magazine has a variety of blues, whereas the existing magazine uses black and yellow which normally represents mysteriousness and secret which relates to the models pose.
The layout of my magazine and Britasia magazine is quite the same. Both models are overpowering the title and both look important as they are in a way, approaching the viewers with a confident attitude. Furthermore, both shots are middle camera shots which help to show the models body language. The model for DesiVibe is holding her hips, a very aggressive yet sensitive pose is expressed. Whereas the model for an existing magazine is less visible which shows they are hiding something from the audience, and it pulls the audience in as it makes them feel curious about the model. This can be supported with the model wearing glasses as we don’t know where he is looking, creating and connoting mysterious feelings towards the viewers – a selling point.
By overpowering the title, this connotes that they are main features of the magazine. My choice of model does represent the audience as it relates to a typical girl in the new society. Furthermore, the model chosen would also appeal to the modern society of male audience as she is beautiful but at the same time has an attitude based look. The texts are placed on top of the models on both magazines and are both quite visible to read.
Both magazines are offering a ‘free’ or a ‘chance to win when purchasing the magazine’ so they both use similar technique to persuade readers to buy the magazine.
Article –
2-How does your media product represent particular social groups?
Age – It represents age through my front cover magazine image, the articles that have been displayed as well as the style overall. Age difference can easily vary as older people still may prefer the gossip way of life.
Social Class – The social class for my magazine would yet again change depending on what they choose to look at in my magazine. For example, information for new upcoming artists may appeal to younger social groups. However, finding out the ‘Recipe of the week’ may refer to the more older social group and songs of the week would really fit in anywhere as customer taste changes constantly.
Gender – My music magazine does show a mixture of Genders that may be interested in the magazine. The magazine is not directly for one Gender due to the questionnaire results that I received. The mid shot central image of my model clearly shows an idol for women however a can look quite appealing to men too as she has an attitude and serious type pose. The color scheme i also used would relate to men as Blue is a male color however the brush design in the background look like a Asian culture design called ‘Mehndi’ therefore can relate to Females too.
Ethnicity – The ethnicity is not obvious however through the articles and texts written on the pages, an ethnicity of a Asian based magazine is easily created. The magazine does show a lot of Asian articles and images however can still appeal to other nationalities
Sexual Orientation – The magazine does not show a lot of sexual context apart form the central image which even then nudity is reduced.
The language used can relate to all audiences as it is not too posh and not to hip hop, ‘Slang’ is seriously reduced to help please the mature as well as young audiences.
3-What kind of media institution might distribute your media product and why? (WHSmith, EMAP, issue.com etc)
In my opinion, I think that my media product would develop into the market slowly but start with being sold at places like WHSmith as a trial to see how successful it does. WhSmith does not concentrate on selling particular magazines but a variety, therefore by locating my magazine at WHSmith would be best. If the magazines a success, selling the product online may be a wise decision. Before I sell my magazine at WHSmith, I would advertise my magazine through posters at local places i.e. the ‘Oracle’ to allow the audience to gather information about the new Magazine soon to be released. By doing this may boost the magazines population. It would fit into the market of magazines as the magazine is produced to match the newer societies.
4-Who would be the audience for your media product?The main audience for my media product would be the Asian audience as the main theme of the magazine is Asian. But the audience could be anyone as it does relate to social life of Britain.
I decided to use a perfect example of what type of audience would most likely prefer my magazine
Name: Neha Rai
Hobbies/Interests: Dancing, Mehndi, Cooking, Reading
Qualifications: Graduate in Business Management, A Levels In Media, Business and ICT
Location: Southall
Ambition: To be the best solo Beautician
As you can see, Neha is interested in everything the magazine involved, therefore can easily relate with the magazine. Neha would be a typical reader of DesiVibe and with her earnings which are not stated, the magazine could be purchased.
5-How did you attracts/address your audience? (Technical code, Symbolic code, Written code. How did you use these to attract your audience? *Do a textual analysis of your product)
Technical Code – The camera angle chosen was medium shot. The reason for this was because I wanted to show the models body language as well as her facial expressions as they have a big impact on what I am trying to portray with my model.
Framing: The image is framed central
Lighting was done on my model image. This was mainly around the face and upper body. The image I used was perfect for my magazine but was a bit too dark therefore some adjustments had to be made. The picture used was on the new celebrity that DesiVibe decided to promote on there magazine. Therefore she would have to stand out to how her importance in the magazine.
The body language pose is quite sexual and seductive as she is holding onto her hips. However I have displayed the model to also appeal to females as an idol as they may wish to look like her. I did not show any nudity as it is a Asian based magazine therefore some target groups might get offended which would decrease the chance of my magazine being a selling point.
Color: The colors I continuously used is brown. The reason for this is because it does not make the magazine look too energetic and more of a calm magazine where readers would read at relaxing hours. The color blue is not towards a particular gender because I used a variety of different blues making the magazine a Unisex magazine.
Choice of Model (Clothing/make up/who they are): The model I chose was good for the role. The clothing worn is not against any wealth groups as they are standard affordable clothes wear. I did this so viewers will not feel awkward with purchasing my magazine. The make up is to a decent amount, I did this to show simplicity. My model is a Muslim Teenager, 18 years old. I chose her because she relates a lot to normal Asian teenagers in the society. Therefore readers can find it easy to relate them selves to her which can persuade them more to buy my magazine.
Written Code – The title ‘DesiVibe’ has been placed with a Asian font style to relate to the main theme of the magazine. I decided to choose a blue outline as it go well with the image and background image. It also does not stand out too much.
Texts have been placed on the sides of the models to show information and not affect the central image too much. I used Headings such as ‘Need A Bit Of Vibe In Your Cd Collection?’ This is to catch the readers attention.
The font I decided to use for the texts on top of the main model picture is ‘Helvetica’. This was because the font looks professional and easy to read. This helps viewers to understand the magazine more clearly. The line spacing and size is also perfect and looks good with the model and background image.
I have progressed a lot through the production of my magazine process through particular areas such as Photoshop, InDesign, YouTube and Digital Photography. I have illustrated how below.
Photoshop – My skills in Photoshop have increased as I now can edit pictures and create posters etc with Photoshop software with more confidence. I also now know how to resolve Photoshop problems without help and do believe that it will be good use to me for my future life. Photoshop has so many features that I never knew existed. How much I know about Photoshop as a software has also improved for example reducing the size of a woman. http://www.youtube.com/watch?v=hsiQptl_Y9E
InDesign – The main idea of this software is that it can be used to create works such as posters, flyers, brochures, magazines and books. Indesign has helped me know how to create a written based article with different shapes and pictures. With this software, I now know how to edit text boxes and layouts of images to help fit to the content and purpose of the document. InDesign helped me produce my two-sided article.
InDesign was better than Photoshop as it was easier to write texts and sort them out where as Photoshop would be more relevant to when I wish to edit pictures and images. I never knew of the software before I began this task so now I know how to use it without hesitation.
YouTube Tutorials – YouTube tutorials were used to help me for when I create my magazine. These tutorials were the main reason to why I knew a lot about Photoshop before I began using it. An example one which wasn’t as relevant but helpful was http://www.youtube.com/watch?v=-kIkarvhoa8 and http://www.youtube.com/watch?v=bHAgz83nhQ8&feature=related
Digital Photography – I have always been taking pictures but never for a purpose. Before making my magazine and college news letter, contents and article, I had to take out pictures to be used. This sounds easy but was harder than I expected. Digital photography skills were to choose what angle for example diagonal or high angle and low angle etc, the type of shot and whether there should be edits made. The central image I used was Medium shot. I used many different shots in my magazine such as medium shot, high angle shot, long shot, double shot etc.
7-Looking back at your preliminary task, what do you feel you have learned in the progression from it to the full product?
The preliminary task was really relevant to me as it helped me a lot to when designing my music magazine as at first I did not know no knowledge about Photoshop but then after my college magazine task, I gained more knowledge and experience with Photoshop which helped me make the most of the software. The college magazine helped me to design an effective and persuasive layout for a music magazine. This is through basic conventions which I didn’t know about. Without the preliminary task, the music magazine would have been difficult to complete without making a majority of errors.
The college magazine was not a easy task either, as it involved making the college magazine, research on college magazines planning, photography, photoshop editing and audience research. This was all completed and each task helped in its own way for example taking pictures helped me decide what camera angle my images on the music magazine should be and how it was the most appropriate.
The preliminary task helped me understand the importance of marketing and researching to when it comes to designing my magazine. My technique of researching was to create a questionnaire which was then handed out to a limited amount of people to help get feedback to what they would expect/want. Without this I would have found it difficult to know what to put in my magazine. This was beneficial for me within the market as I am now giving customers what they want and not making a unwanted magazine.
Before I began my task, i did not know know how to edit images or what type of editing should take place. By doing my warm up task helped me to realize the amount of editing that actually would need to take place. A perfect example would be my main image for my front cover. I have shown a screen print to help. The image shows the amount of layers that have been used. Layer 11 has been used to increase brightness mainly around the face. Layer 10 has been used to blur the image more to make the edges where cropping has taken place less sharp. I also used color balance to reduce the color balance to make the model look extra appealing.
Overall, the task helped me thoroughly with producing my magazine as my skills with photo shop and creating a magazine styled layout increased as I became more confident with my what I need to do. It also helped me to judge actions more wisely such as camera shots, lighting of pictures, what topics/information should my magazine provide and how to create a unique selling point.